“I Just Showed Someone Your Watch. Really Blew Their Mind” — The Story Of Omega And James Bond

The legacy of Omega has carved its place in the hearts of horological enthusiasts all around the globe. The maison has achieved several milestones in its long journey, and one significant among them is its association with the Bond franchise. The James Bond series is a legendary film franchise with Agent 007, James Bond, as its charismatic British spy. Known for its thrilling mix of espionage, action, and romance, it has captivated global audiences for decades. With glamorous settings, memorable villains, and suave sophistication, each film delivers suspense, gadgetry, and the iconic “Bond, James Bond” catchphrase. From breathtaking stunts to exotic locations, Bond is a cinematic icon, leaving an indelible mark on popular culture as a beloved and enduring franchise.

How Omega Became One Of The Most Popular Gadgets Of James Bond’s Arsenal?

The longstanding association between Omega and the Bond franchise started in 1995. And all thanks to the Academy Award-winning costume designer Lindy Hemming. As the costume designer for the Bond franchise, Hemming played a pivotal role in reimagining and revitalising the character’s wardrobe. In particular, her introduction of Omega watches into the Bond films not only elevated the character’s style but also forever linked the prestigious watch brand with the world’s most famous spy. Let’s delve into the remarkable influence of Lindy Hemming and her instrumental role in cementing Omega’s association with James Bond.

The Academy Award-winning costume designer Lindy Hemming introduced the Omega watches into the Bond films in an attempt to reimagine and revitalise the character's wardrobe

Reinventing Bond’s Style

When Hemming joined the Bond franchise for GoldenEye in 1995, she faced the challenge of reimagining Bond’s style for the modern era. Departing from the traditional looks the character had previously sported, Hemming sought to infuse Bond’s wardrobe with a more contemporary and sophisticated touch. Her decision to introduce Omega watches was a vital aspect of this transformation.

GoldenEye, featuring Pierce Brosnan, was the first film in the franchise where James Bond was seen wearing an Omega watch

The Omega Seamaster Becomes James Bond’s New Timepiece

Hemming’s choice of the Omega Seamaster as Bond’s new watch was strategic and aligned perfectly with the character’s persona. She saw the Seamaster as a symbol of elegance, functionality, and innovation, qualities that perfectly matched Bond’s image. In the seventeenth Bond film and Pierce Brosnan’s first, GoldenEye, Hemming dressed 007’s wrist in Omega Seamaster 300M (model 2541.80.00). The watch’s sleek design, blue dial, and cutting-edge features complemented Bond’s modern persona. Hemming’s decision instantly established a new horological identity for Bond that would continue throughout subsequent films.

Lindy Hemming chose Omega Seamaster 300M to be the new James Bond watch as it complemented Bond's modern persona most perfectly

A Lasting Partnership

Hemming’s collaboration with Omega extended beyond GoldenEye. She continued to incorporate different models of the Seamaster into subsequent Bond films, each time adding a unique touch to the character’s style. Hemming’s vision aligned seamlessly with Omega’s commitment to innovation and precision, resulting in a partnership for over two decades. The introduction of Omega watches into the Bond franchise solidified the timepieces’ association with the character, becoming an integral part of Bond’s image. The partnership proved mutually beneficial, as Omega gained worldwide recognition and exposure through highly successful films while Bond’s style was elevated to new heights.

Omega Watches: Timeless Partners in Bond’s Adventures

From GoldenEye to No Time To Die, the journey of Omega watches within the Bond franchise has been nothing short of thrilling. Over the years, various Seamaster models graced 007’s wrists; let’s explore them one movie at a time.

Era of Pierce Brosnan

GoldenEye (1995)

In GoldenEye, which marked Pierce Brosnan’s first appearance as James Bond, the character confidently showcased his impeccable style by adorning the Omega Seamaster 300M (model 2541.80.00). This timepiece perfectly complemented Bond’s debonair persona with its striking blue dial and durable steel case. Not only did it exude elegance, but it also boasted automatic movement, ensuring precise timekeeping during his high-octane escapades. However, the Omega Seamaster 300M was more than an accessory elevating the spy’s look; it played a pivotal role in the film’s plot. It came with an in-built laser that eventually helped him escape death. This fusion of style, reliability, and technological prowess solidified the Omega Seamaster 300M as a reliable companion to the legendary 007 in the movie.

Pierce Brosnan wears Omega Seamaster 300M, reference 2541.80.00 in his first Bond film, GoldenEye

Omega Seamaster 300M, reference 2541.80.00, in 41mm steel case with a blue textured dial.

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Tomorrow Never Dies (1997)

Pierce Brosnan wears the Omega Seamaster 300M reference 2531.80 in Tomorrow Never Dies. This model came with the same specs as the one worn in GoldenEye. However, only this time, the watch is not quartz but mechanically powered by a self-winding calibre with chronometric precision. Equipped with remarkable diving capabilities and a helium escape valve, this timepiece becomes Bond’s steadfast companion, effortlessly withstanding the treacherous depths he must navigate in his pursuit of a ruthless media mogul. A testament to impeccable style and unwavering functionality, the Omega Seamaster 300M perfectly embodies Bond’s unwavering resolve, adding a touch of horological excellence to his adrenaline-charged exploits.

Pierce Brosnan wears the Omega Seamaster 300M reference 2531.80 in Tomorrow Never Dies

Omega Seamaster 300M reference 2531.80.00 worn by Pierce Brosnan in three Bond films — Tomorrow Never Dies (1997), The World Is Not Enough (1999), Die Another Day (2002)

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The World Is Not Enough  (1999)

In The World Is Not Enough, Pierce Brosnan was styled with the same Omega Seamaster 300M featured in Tomorrow Never Dies. However, this time the watch was upgraded to include some surprises. With a discreet push of the crown, Bond’s Seamaster unveiled a miniature grappling hook, enabling him to scale heights with ease.

James Bond repeats the Omega Seamaster 300M reference 2531.80 in The World Is Not Enough

Die Another Day (2002)

Die Another Day was Brosnan’s last appearance as the iconic Bond, where for the third time, he paired his tailored suits with the Seamaster reference 2531.80.00. During an adrenaline-pumping hovercraft chase scene in the disarmed zone between North and South Korea, Bond unveils the power of his Omega Seamaster by blasting a bomb using the bezel on his watch that comes integrated with a detonator pin. Later in the film, Bond receives another watch from the ever-inventive Q, and this time it comes with a high-power laser, ready to cut through obstacles with formidable precision. As Bond finds himself in the icy landscapes of Iceland, facing a treacherous situation where a sheet of ice is about to engulf him, he uses the laser beam to slice it.

For his last appearance in a Bond film, Pierce Brosnan wore once again the Seamaster reference 2531.80.00 in Die Another Day

Daniel Craig — The New James Bond

Casino Royale (2006)

Casino Royale brought a new era to the James Bond series, creating a sensation among avid fans. Daniel Craig’s portrayal of James Bond elevated the character’s persona with a sharper sensibility which seamlessly translated into his selection of two distinct Omega Seamasters. On the field, Bond was seen wearing the Omega Seamaster Planet Ocean Big Size 2900.50.91, featuring a 45.5mm steel case. It comes with chronometric precision, a unidirectional rotating bezel, a date window, and impressive water resistance of 600m. During a pivotal casino scene, Craig wears another Omega, the Seamaster Diver 300M Co-Axial ref. 2220.80.00. This timepiece showcased a professional-grade steel case and a laser-engraved wave dial; it became a modern watch of choice for James Bond.

Daniel Craig wearing Omega Seamaster Planet Ocean Big Size 2900.50.91 in Casino Royale (2006)

Daniel Craig wearing Omega Seamaster Diver 300M Co-Axial reference 2220.80.00 in Casino Royale

Quantum of Solace (2008)

Daniel Craig adorned his wrist with an Omega Seamaster Planet Ocean 600M in the 2008 Bond film, Quantum of Solace. In the opening scenes of the movie, Bond embarks on a high-speed pursuit. A keen observer will quickly notice a change in Bond’s choice of timepiece. No longer adorning the Seamaster Diver 300m that became synonymous with the character since “GoldenEye,” Bond now proudly wears the 42mm Omega Seamaster Planet Ocean 600M, ref. 2201.50.00. With its striking design and exceptional functionality, the watch perfectly complemented Bond’s unwavering determination in the face of danger.

Daniel Craig adorned his wrist with an Omega Seamaster Planet Ocean 600M in the 2008 Bond film, Quantum of Solace

Omega Seamaster Planet Ocean 600M, reference 2201.50.00, in a 42mm steel case

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Skyfall (2012)

Daniel Craig, once again, wears the Seamaster Planet Ocean in Skyfall. He sports the Planet Ocean reference 232.30.42.21.01.001 — a 42mm timepiece water resistant up to 600 metres. In a memorable scene, Bond confidently strides through bustling Istanbul streets as the black dial of his Seamaster glints in the sunlight. Throughout the film, the watch serves as a reliable ally, ensuring optimal legibility in poor lighting conditions and precise timekeeping in the face of danger.

Daniel Craig, once again, wore the Omega Seamaster Planet Ocean in Skyfall

Additionally, for the first time, James Bond is seen wearing the dressier Seamaster, Aqua Terra. In a casino scene where Bond appears in a tailored tuxedo, complementing his dapper ensemble, sipping on his signature Martini – shaken not stirred, is a 38.5mm Seamaster Aqua Terra reference 231.10.39.21.03.001. It features a blue-striped dial and a steel bracelet.

Omega Seamaster Aqua Terra entered Bond's wardrobe in Skyfall, where Daniel Craig was seen wearing model no. 231.10.39.21.03.001 with his tuxedos

Spectre (2015)

In Spectre, James Bond is again seen wearing two different models from the Seamaster family. While one is the elegant Seamaster Aqua Terra, reference 231.10.42.21.03.003, with a classic blued dial featuring the signature ribbed pattern, the other Seamaster was a tad more special. 

In Spectre, Daniel Craig wore the elegant Seamaster Aqua Terra, reference 231.10.42.21.03.003

Omega Seamaster Aqua Terra, reference 231.10.42.21.03.003 worn by Daniel Craig in Spectre

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Daniel Craig flaunts the Seamaster 300 SPECTRE Limited Edition, a black dial watch with a NATO strap. Omega released the timepiece in a limited run of 7,0007 pieces only. Additionally, in Spectre, for the time since Daniel Craig took the role of James Bond, his watch performs more than a time-telling function. The Seamaster 300 SPECTRE Limited Edition worn in the movie comes kitted with a countdown and bomb. 

Daniel Craig also wore a limited Spectre Edition of Seamaster 300 in the movie Spectre. Only 7,007 pieces were produced of this special timepiece

Omega Seamaster 300 SPECTRE Limited Edition 233.32.41.21.01.001 with steel bracelet

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No Time to Die (2021)

In the most anticipated Bond film, No Time to Die (2021), where Daniel Craig plays James Bond supposedly for the last time, he is seen wearing the Omega Seamaster Diver 300M (model 210.90.42.20.01.001). Its black dial and bezel, paired with the titanium case and mesh bracelet, exuded a sleek and modern aesthetic. It’s a special 007 edition, created by the maison to capture Bond’s iconic style and adventurous spirit. 

For his last James Bond movie, Daniel Craig went back to the roots wearing the Omega Seamaster Diver 300M. Only this time, the watch held a contemporary look

Throughout the Bond series, Omega watches have been associated with Bond’s character, showcasing elegance, functionality, and the brand’s technological advancements. Each timepiece has brought its unique style to the character’s wrist and the storyline to become a symbol of the most famous secret service agent in the history of the cinema.

Wrapping up with an iconic exchange of words between Bond and Q – “Does it do anything?…” “It tells the time,” says Q.